Build, Launch, and Grow Your Own Digital Products

A practical, beginner-friendly guide to creating and running digital products using modern technology and AI as a company of one—whether you code or not. Rediscover the joy of making and growing on your own terms.

What You'll Get

And why you will love it.

250 pages (pdf) of straightforward, actionable insights
A step-by-step path to turning your idea into something real— whether it's a full-time business or a profitable side project.
Build a sustainable business you want to keep
Not one designed for a quick exit, but one that gives you freedom, control, and lasting fulfilment.
Go from idea to launch, code or no code
Use no-code, low-code, or AI-assisted coding tools to create and sell digital products—perfect for tech-savvy and non-technical creators alike.
Hands-on exercises to move you from idea to reality
By the end of this book, you won't just be planning—you'll have your first product live and ready to grow.

This book was inspired by my talk at the Beyond Tellerrand Conference in Berlin, where I explored the beauty of solopreneurship and running digital products on your own.

Video by Beyond Tellerrand, Foto by Florian Ziegler.

Chapter Overview

This practical guide helps beginners focus on tools and take action to create, launch, and grow—without over planning or getting stuck in theory. Download the detailed table of contents here.

The Power of Solopreneurship

Build on your terms and take control of your work and life.

Part 1: What to Build?

From idea to validation—turning your expertise into something valuable.

Part 2: Different Products & Tools to Build

Code, no-code, and low-code tools for websites, apps, and more.

Part 3: Monetise Your Digital Product

Pricing, global payment tools, bookkeeping, and handling VAT headaches.

Part 5: Put Your Product Out There

Hit publish with purpose, bring your product to life, and get it noticed.

Part 6: Grow and Convert an Audience

Reach the right people and turn interest into loyal customers.

Part 7: Scale and Automate

Simplify your workflows, save time, and grow with smart automation.

Links & Resource Collection

Curated tools, guides, and references to support your journey.

+ Exercise: Build Your Own Product

Hands-on project to apply what you've learned and create your product.

About Christine Vallaure

In a world fixated on rapid scaling and external funding, I found a deep, unexpected joy in staying intentionally small. By prioritising profitability and organic growth, I've built a product I truly love—on my own terms.

With today's tech, automation, and AI tools, building a successful digital product has never been more accessible—whether you code or not. In this book, I share my journey of building moonlearning.io, a UX and UI design learning platform, and explore the key steps to choosing, building, and growing a sustainable product. You'll get actionable insights, essential tools, and guidance tailored for tech-savvy and non-technical creators who are ready to bring their ideas to life.

You already have everything you need. Let's turn your ideas into something real.