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Build, launch, and grow digital products as a company of one
Read NowAnd why you will love it.
250 pages (pdf) of straightforward, actionable insights
A step-by-step path to turning your idea into something real— whether it's a full-time business or a profitable side project.
Build a sustainable business you want to keep
Not one designed for a quick exit, but one that gives you freedom, control, and lasting fulfilment.
Go from idea to launch, code or no code
Use no-code, low-code, or AI-assisted coding tools to create and sell digital products—perfect for tech-savvy and non-technical creators alike.
Hands-on exercises to move you from idea to reality
By the end of this book, you won't just be planning—you'll have your first product live and ready to grow.
For a quick intro to what this is all about, check out my recent talks at Config San Francisco and beyond tellerrand Berlin, where I shared thoughts on building digital products solo.
Figma Config Conference, San Francisco 2025
This practical guide helps beginners focus on tools and take action to create, launch, and grow—without over planning or getting stuck in theory.
Build on your terms and take control of your work and life.
From idea to validation—turning your expertise into something valuable.
Code, no-code, and low-code tools for websites, apps, and more.
Pricing, global payment tools, bookkeeping, and handling VAT headaches.
Hit publish with purpose, bring your product to life, and get it noticed.
Reach the right people and turn interest into loyal customers.
Simplify your workflows, save time, and grow with smart automation.
Curated tools, guides, and references to support your journey.
Hands-on project to apply what you've learned and create your product.
In a world fixated on rapid scaling and external funding, I found a deep, unexpected joy in staying intentionally small. By prioritising profitability and organic growth, I've built a product I truly love—on my own terms.
With today's tech, automation, and AI tools, building a successful digital product has never been more accessible—whether you code or not. In this book, I share my journey of building moonlearning.io, a UX and UI design learning platform, and explore the key steps to choosing, building, and growing a sustainable product. You'll get actionable insights, essential tools, and guidance tailored for tech-savvy and non-technical creators who are ready to bring their ideas to life.
You already have everything you need. Let's turn your ideas into something real.